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Friday, May 26, 2017

BMW unveils new 8 Series

The BMW Group is using this year's Concorso d'Eleganza Villa d'Este to unveil the BMW Concept 8 Series. The forthcoming BMW 8 Series Coupe will demonstrate razor-sharp dynamics and modern luxury. This will be the next model in the expansion of BMW's luxury-car offering and will raise the benchmark for coupes in the segment.


The silhouette of the BMW Concept 8 Series spreads low the road. The interplay of a long bonnet and flowing roofline bring dynamic allure to the car's flanks, while the striking upward sweep of the concept's trailing edge provides a crisp conclusion to the car's rearward flow and adds another sporting flourish. A large kidney grille, slim twin headlights and large air intakes form a striking, sporty front-end graphic. The classic BMW template has a fresh interpretation here, taking the company's design language in a different direction. The grille widens as it extends downwards, emphasising the dynamic character of the BMW Concept 8 Series. Together with super-slim laser headlights and the hexagonal take on the "twin circular" theme, it brings a focused look to the front end.



The rear is bold and modern. The rear is defined by the interplay between volumes and lines, which extend around from the flanks and shape the rear section of the car. The powerful wheel arches hint at the car's dynamic talents and advertise its rear-wheel drive. The slim, stretched-out rear lights extend far into the sides of the car and provide a connection between the rear and flanks. The lights themselves take the form of L-shaped blades and project out from the rear.



The interior focuses on the essential- the task of driving. The surfaces and lines all gravitate forwards and underscore the dynamic driving experience. The grouping of functions into control clusters, e.g. in the centre stack, the centre console and the doors, gives the interior a clear graphic structure.
Among the standout design elements in the interior are the fluid transition from the instrument panel into the doors and the sporty, enveloping feel of the interior. This impression is magnified by the smooth connection between the centre console and instrument panel, which together form the nucleus of the interior. The high centre console and the instrument panel's low visual focus add further emphasis to the snug and sporty feeling of space.

The exclusive sports seats are slim in design, the carbon-fibre shell providing the basic structure and the finest leather making them the perfect place to sit. The steering wheel continues along similar lines, its hand-polished aluminium spokes arrow forward purposefully, and the red-anodised shift paddles bring the race track to mind.



Merino leather in Dark Brown and Fjord White lends the interior a high-quality ambience. Accent surfaces in carbon fibre and hand-polished aluminium create deliberate contrasts and radiate a sporty and technical feel. Moreover, a faceted ground gearshift lever and the iDrive Controller made from Swarovski glass with a smoky quartz look treat the interior to some modern and classy finishing touches.

The new BMW 8 Series Coupe is slated for launch in 2018 and part of the biggest model offensive in the company's history.